3 reasons why Network Marketing is doomed to fail
Network marketing/Multi-level Marketing (MLM) is a crappy concept. While I have always thought so, I could never quite put a finger on what that was… Having tried it for a short while a long time ago, I speak with (limited) experience.
My take is that MLM was created with the intention to induce a viral effect… very much like buzz marketing. But it went about it in all the wrong ways…
Mistake #1. Creating a need around a product – some MLM product’s arnt too bad at all.. Like aroma therapy for constipation, some funky tasting tea to clear your colon.. bla bla bla.. seriously, how many of us need this crap? much less need this crap monthly.
Mistake #2. Playing with emotions – notice when MLM people try to convince you, they start messin with your emotions… they say shit like “do you really wanna live like this for the rest of your life?”, “Don’t you wanna own your own business?”, ”Can you afford to support your kids and parents when you get older?”. The funny thing is that most of these people never made it themselves… they always refer you to their “upline” for proof of success… They hardly ever sell the company.. and when they do, they compare it with other crappy ass MLM companies.. “we sell aromatherapy, they only sell soap” WTF?
Mistake #3. Messing around with trust – The fundemental social flaw with MLM is that it messes with the trust you’ve gained for yourself over the years…. The reason why you trust someone who gives you a movie reccomendation is coz he has nothing to gain from it… So there’s no underlying incentive for someone to reccomend something to you other than goodwill. But MLM screws around with this, and when people know there’s an underlying incentive, they WILL steer clear of you…
On that note… I will end this little story…
Yellow
I know I’ve been rather inactive lately… Thats coz I’ve been really busy with school and E27… there’s just too much going on right now… And while some might argue that I should blog all the more because of that, I beg to differ… Here’s something I’ve been working on… Its been getting pretty viral and I seem to have quite a few fans already.. hehe..
Anyway, here it is… its not meant to be a racist, its just looking at things from a different perspective… hell.. most of my friends are chinese anyway and they loved it
enjoy!
http://www.youtube.com/watch?v=o8KsL6rkpUg
for some weird reason I cant seem to embed the clip, so ur just gonna have to click on the link…